Samantha's Three Words

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Name: Samantha Dong

Profession: Founder & CEO of ALLY Shoes

How I describe myself in Three Words: Adventurous, Creative, Empathetic

How I express my Three Words through my style: The great Oscar de la Renta said: "Fashion is about dressing according to what's fashionable. Style is more about being yourself." To me, finding my style has been a process of finding myself - a fashion outsider with an innate urge to create and innovate. My creativity often comes from engaging with our community and asking women "what do you want?" It's a simple question that hasn't been asked enough in fashion, and I'm here to change that.

I feel most confident in a style that's minimalistic, timeless, and chic. I like clean lines and solid tones, but would add one fun piece such as a pop of color or a piece of statement jewelry, and of course, heels to finish the outfit.

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Words of advice on how to develop the confidence to be who you are: My confidence stems from my passion for functional fashion, starting with pain-free high heels. Early in my career, my insecurities often came from the fear of being judged by others. But once I found a meaningful problem I wanted to solve that was bigger than myself, I finally found my voice. Nothing can stop me because I love what I do. My advice is to continue looking for your passion until you find it. 

Click here to try ALLY shoes for free in the comfort of your home.

If you decide to buy, save $50 with code EL50.

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