Noga Landau, TV Writer and Executive Producer/Creator of NANCY DREW on The CW, shares her three unique personal brand words and how expressing them through her style helps her to embrace her identity as a woman, storyteller, and new mother.

Aida Sykes, a gender and inclusive business specialist, shares her three unique personal brand words and how expressing them through her style helps her to find balance between her nurturing side and her hunting side.

Samantha Dong, founder & CEO of ALLY Shoes, shares her three personal brand words and how expressing them helped her to build a pain-free high heel empire that all started with asking women a simple question, “What do you want?”

Cassidy Zachary, co-host of the podcast Dressed: the History of Fashion, shares her unique three personal brand words and how expressing them through her style helps her to feel completely DRESSED while also being respectful to the planet.

Dayle of @artfulcitystyle shares her three personal brand words and how expressing them through her style helps her to be creative and have fun (something we all need nowadays!).

Dr. Nicola Nice, founder & CEO of Pomp & Whimsy gin, shares her three personal brand words and how expressing them through her style helps her to thrive in many different worlds while remaining uniquely herself.

Our personal brand stories are purposeful expressions of who we are--our passions, our values and what we stand for. The way we dress is one way we express who we are to the world (check out my blog post on how to dress for your office holiday party in a way that reflects your personal brand.) However, our brand stories are multi-faceted and should be expressed through every aspect of what we do and what we believe in. Since this is the season of giving, below are some great nonprofits to support that may align with your brand and therefore, match causes you may be passionate about.

According to the New York Post, your office holiday party is a great opportunity to advance your career, since it’s a key opportunity to “be seen and heard with an audience you may not normally have access to” [i.e. your boss’s boss’s boss who yes, often helps to decide who gets promoted!]. Stand out with an office appropriate look that reflects what you bring to the table (i.e. your personal brand).